How Yard Card Works: Targeting, Design, and Results

I built Yard Card for a friend who owns a landscaping company. Once the leads started coming in, I realized it was a business.

Here's how it works, and why it's a better investment than "writing blogs" and the other things marketing agencies like to pitch.

Step 1: We find the right houses

None of this works if the postcard goes to the wrong house. Here's how we pick the right ones.

Data we filter on:

1. Towns, cities, zip codes
2. Home value
3. Lot size
4. Property type (single-family homes)
5. Location: for example, all of the neighbors of your existing clients

Then we look at the actual property:

1. Hilly properties (a fit for masonry, retaining walls)
2. Existing driveways
3. Fence or no fence
4. No landscaping
5. Nice landscaping already in place

That's how we build the perfect list of targets. In one campaign, for example, we targeted $1M+ single-family homes with lot sizes over 10,000 sq ft in Greenville, SC.

Step 2: We find an image of the actual house

We find this house.

Step 3: We landscape the yard, using your services and expertise

Then, we send this postcard.

Results

Campaign example:

Investment:

• 1,500 postcards
• $4,500 spent

Results:

• 5 new deals in the pipeline
• $205,000 in new pipeline

That's a 45x return.

Another campaign:

Investment:

• 1,000 postcards
• $3,000 spent

Results:

• 3 landscaping projects in the pipeline worth $170,000

That's more than a 50x return, and the campaign was still generating leads.

Want to see what this could look like for your company? See Yard Card for landscaping or get a free sample pack of postcards.